Vice President, Davidoff, Basle
Born in Zurich in 1945, Raymond Scheurer arttended primary school in Zurich before finishing his secondary school in France and returning to Basle in 1960. At age 15, he started work in the tobacco industry and fulfilled his commercial apprenticeship supplemented by a diploma from the School of Commerce in Basle. He was already familiar with Zino Davidoff because the company he worked for had business relations with Davidoff.
In 1970, Raymond was contacted by Zino Davidoff and his partner, Dr. Ernest Schneider to join them to implement the elaborate marketing principles and strategies devised by Dr. Schneider. First in Switzerland, then Europe, Asia, America and the Middle-East.
He describes himself to be "a missionary of good taste" rather than "a cigar salesman". His mission will be to teach the Davidoff philosophy, to encourage and to motivate the commercial and international network and to gain the confidence of the new partners of Davidoff across the world. This is completely in the spirit of the House, the Davidoff philosophy being that of excellence of tradition, of quality and exclusivity. First of the product itself, then its environment.
Today, Raymond has acquired 35 years of experience in the tobacco industry, out of which 23 years have been with Dr. Schneider and Zino Davidoff. As Vice President of Davidoff Group he spends 70% of his time travelling the world, always with the same enthusiasm. For three years now he has directed the communications department of the Group.
To the question "where are you from?" he replies with spontaneity in French, German English and Spanish, "Today I am from Hong Kong - tomorrow Spain - after tomorrow from the USA, I am just Raymond Scheurer from Davidoff!".
