Bruce Goldberg
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Bruce Goldberg is Senior Vice President, Marketing of ISE. In this role, he is responsible for brand management, business development, research and corporate affairs, education and member relations. Prior to joining ISE, Mr. Goldberg was senior vice president, marketing & sales for Service Interactive, a Dallas-based organization, where he was responsible for sales, developing the company's brand, and crafting relationships with strategic partners. From 1996 to 2000, he was senior vice president, marketing of Brink's Home Security, leading the marketing, licensing and public relations functions. From 1989 to 1996, Mr. Goldberg was with the Chicago Board Options Exchange (CBOE), where he was vice president of retail marketing and sales. While serving in this role, he developed the concept and marketing plan for LEAPS®, one of the most successful products in the options industry. Mr. Goldberg was also responsible for new product development and rollouts, establishing strategic direction for the marketing department, developing communications and educational materials and was a co-founder of the Options Industry Council. Mr. Goldberg has held senior marketing positions for industry leaders Procter & Gamble, Frito-Lay and Pizza Hut. He has an MBA in Marketing-Finance from Cornell University and a BS in Psychology from Union College.
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